Nel settore dei media la rivoluzione apportata da Internet e’ ormai cosa nota. Meno conosciuto e’ lo “tzunami” che si sta verificando nel settore dell’editoria e pubblicita’, grazie o a causa delle nuove tecnologie di REAL TIME BIDDING e PROGRAMMATIC BUYING. Il workshop fara’ luce sull’attuale scenario multimediale offline e online, approfondendo il fenomeno del Real Time Bidding e Programmatic Buying cercando di …
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