Robert Bird, Subhash C. Jain, The Global Challenge Of Intellectual Property Rights

Edited by Robert Bird, Assistant Professor of Business Law, University of Connecticut, US and Subhash C. Jain, Professor of International Marketing, Director, Center for International Business Education and Research (CIBER), Director, GE Global Learning Center, University of Connecticut, US and Executive Faculty, Graduate School of Business, Zurich, Switzerland

The importance of intellectual property rights is now well established as a vital component in the success of firms and nations. The diverse contributors to this volume, drawn from the fields of law, business and economics, clarify and analyze the problems and promise of IP policy from a global perspective. They discuss both developed and emerging nations and advance the understanding of this increasingly important topic.
The articles address issues from an interdisciplinary focus with an emphasis on current topical issues. Topics addressed include intellectual rights protection in emerging nations such as China, an exploration of a specific cross-national intellectual property perspective, strategies for protecting intellectual property rights, and a guide to understanding emerging and non-western legal systems. A mix of theoretical and practical observations helps the reader navigate the increasingly international topic of intellectual property as well as offers strategies for optimal utilization of intellectual property assets. The volume serves well both as a solution-oriented book and as a tool for facilitating further discussion and analysis in the classroom.
Scholars and students in law, business and economics, as well as business practitioners interested in a global perspective on IP policy, will enjoy this book.

Edward Elgar
2008 320 pp Hardback 978 1 84720 360 1 £ 90.00 on-line discount £ 81.00
http://www.e-elgar.co.uk/Bookentry_Main.lasso?id=12753

Contents:

Preface

PART I: INTRODUCTION
1. The Continuing Challenge of Global Intellectual Property Rights
Robert C. Bird and Subhash C. Jain

PART II: DEVELOPED NATIONS IN A GLOBAL MARKET
2. Unifying the International Law of Business Method and Software Patents
Larry A. DiMatteo and Robert E. Thomas

3. Secondary Liability for Intellectual Property Law Infringement in the International Arena: Framing the Dialogue
Lynda J. Oswald

4. Coming Attractions: Opportunities and Challenges in Thwarting Global Movie Piracy
Lucille M. Ponte

PART III: INDIA AND CHINA
5. Protecting Well Known Marks in China: Challenges for Foreign Mark Holders
Stephanie M. Greene

6. India: A Study in Patent-Law Effects
George T. Haley and Usha C.V. Haley

7. Employee Disclosures of Trade Secrets in China: Prevention Strategies
Marisa Anne Pagnattaro

8. The Indian Patent Matrix: Issues in Patent Amendment 2005
V.C. Vivekanandan

9. Intellectual Property, Foreign Direct Investment and the China Exception
Peter K. Yu

PART IV: VALUE CAPTURE AND RETENTION STRATEGIES
10. Protecting Unconventional Trademarks in the European Union and the United States
Willajeanne F. McLean

11. National IPR Policies and Multinational R&D Strategies: An Interactive Perspective
Minyuan Zhao and Bernard Yeung

PART V: PERSPECTIVES OF EMERGING NATIONS
12. The Vulnerability of Middle Developed Countries to Changes in Foreign Investment Arising from Intellectual Property Appropriation
Robert C. Bird and Daniel R. Cahoy

13. Intellectual Property Reform in Developing Countries: Trade and Investment Dimensions
Douglas Lippoldt

14. A Skeptic’s View of Intellectual Property Rights
Donald G. Richards

Index