SIIA 2001 European Forum, Landmark Hotel, Londra

SIIA 2001 EUROPEAN FORUM
October 30-31, 2001
Landmark Hotel, London

TRENDS SHAPING THE SOFTWARE INDUSTRY IN EUROPE
This year, SIIA’s Annual European Forum focuses on one of the most important challenges facing software companies today – getting software products to market and increasing revenues. Is a service model the wave of the future? Will your customers buy your products direct over the Internet? Or is the traditional channel your best option? How will the growth in the wireless arena impact your sales strategy? What legal and regulatory developments are impacting online businesses operating in Europe?

SPEAKERS ANNOUNCED
Trends Shaping the Software Industry in Europe features top-level speakers from the companies shaping the future of the industry.
Confirmed speakers include:

KEYNOTES:
Nigel Brown, Vice President and General Manager, Borland EMEA
Arthur Chiang, Senior VP of Corporate Development, Corio Inc.
Neil Laidler, General Manager, Mobile Commerce Information and Data Services, BT Cellnet

KEYNOTES:
Eamus Halpin, CEO iRevolution
Gerrit Schumann, CEO, Element 5
Jamal Shukair, CEO, Global Digital Markets
Geoff Webster, CEO, Federation Against Software Theft

PANEL SPEAKERS (in alphabetical order):
Dean Adams, Principal Consultant, Trustis
Robert Bond, Partner, Hobson Audley
Ivor Duggan, Manager, Yorkshire Electricity
Keith Fenner, Assitant Vice President, ACCPAC International, Inc.
Toby Gawin, Vice President, Macrovision
Avril Haines, Staff Attorney, The Hague Conference on Private
Ian Latter, Tax Partner, KPMG
Ross Miller, Manager Director, Trustmarque Solutions, Limited International Law
Freddy Tengberg, CEO, Buyonet
Keith Turnbull, Vice President, Citrix Systems
Philippa Vernon-Powell, General Manager, Web Learn International
Patrick Vittet-Philippe, DG Enterprise, European Commission
John Warchus, Partner, Shadbolt & Co.
Ian Yarlott, Vice President, McAffee.com

THE COST
Register before September 21, 2001 for the early bird discount
SIIA Members: $320 USD (approx. 372 Euros) plus VAT
Non-Members: $400 USD (approx. 465 Euros) plus VAT
Day 2 Only: $135 (approx. 150 Euros) plus VAT

HOW TO REGISTER
For program, registration and sponsorship details, visit www.siia.net/euroforum or contact Eric Fredell, Director of the Global Division at efredell@siia.net or +1.202.289.7442 ext.
1377.

SPECIAL OFFER
As a preview of one of the topics being discussed at the SIIA 2001 European Forum, for a limited time, SIIA invites you to download a FREE copy of the new 34-page SIIA White Paper “Software as a Service: A-to-Z Guide for ISVs” at www.siia.net/euroforum.