Growing business with IP, Milano, Bocconi

Organised by European Patent Academy – Bocconi University, Milan
Working language(s): English

Winning strategies in emerging markets

“Growing business with IP” answers the IP questions which many businesses face as they develop and grow in new markets. IP will give them the advantages they need to compete effectively, particularly as they move into new markets in China, India and South America.

Speakers with a wealth of experience from the world of industry will explain how IP can be used to grow a business. The latest views on effective IP management and practice will be presented by experts from Bayer HealthCare, Airbus, Ferrero, Clifford Chance, China Business Solutions, Business Software Alliance, Managing IP Magazine, Bugnion Italy, Bracco, European Management review, AICIPI, LES, Italian Patent Office and many more.

In co-operation with:
University Alicante

Target groups
Technology Transfer Officers
Industry researchers
IP lawyers
Patent attorneys
SMEs and start-ups
Business consultants and advisors

Level of expertise

The programme for the two days will cover the following IP essentials:
The dragon wakes – Patent law in China
Opportunities in India
Opportunities in South America
Litigation and arbitration: recent trend in Asia
Countering piracy
Enforcement of IP rights on software
Sources of Chinese patent information
Patent strategy in East Asia
Branding across borders
Technology transfer and IP licensing in China
Technology transfer – Experience with China and Argentina
IPR2: EU-China project on the protection of Intellectual Property Rights

This seminar will equip industry decision-makers and those who advise them, with the latest thinking on how to use patents, trademarks, designs and copyright to most effectively enhance their business. Matters of IP strategy and management will be explained by speakers from a range for industry sectors, contributing to a sharing of best practice.

“Growing business with IP” – winning strategies in emerging markets – answers the IP concerns which many European businesses face as they move into Chinese, Indian, and South American markets. IP will give them the advantages they need to compete effectively.

Registration fee
300 € including Networking Dinner on Thursday 17 July 2008.

This fee covers conference material and catering for the whole event. It cannot be split and is not refundable.

Please have your VISA or Master Card credit card, or your bank account details ready, so that you can complete your on-line application.
If you are unable to pay by either of these methods, please contact for advice.

Venue directions
Thursday 17 July 2008: Bocconi University , Via Sarfatti 25, 20136 Milano, Italy
Friday 18 July 2008: Assolombarda, Via Pantano 9, 20122 Milano, Italy

European Patent Academy
European Patent Office
Erhardtstrasse 27
D – 80469 München

Max. number of participants


Registration deadline
Deadline for registration is over

Maggiori informazioni


Su Giovanni d'Ammassa

Avvocato con studio in Milano dal 1997, coltiva sin dall'Università lo studio e l’insegnamento del diritto d’autore. Fonda nel 1999. Appassionato chitarrista e runner.

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