Programme of Events
Registration & refreshments
Monique van Dusseldorp, CEO and Founder,Van Dusseldorp & Partners
Sergio Tavares, ICT Director,Liverpool Ropewalks Partnership
09.15 – 09.45
HARVESTING THE TRUE VALUE OF DIGITAL CONTENT
The digital content market is a largely unexplored field, particularly in the wake of continuing development of new media platforms. Little is known of user experiences, demands and feasible business models. In the early stages of syndication and in the midst of establishing the conditions under which individuals and companies will pay for content, this opening session will try to answer the crucial question: What is the value-added content that will generate revenues?
09.45 – 10.00
Q & A
10.00 – 11.00
THE DIGITAL CONTENT VALUE CHAIN
Introduction and overview of the European marketplace for digital entertainment outlining the value chain from production to distribution. How fast is the European market for digital entertainment growing? Will a multi-channel retail strategy become the norm in the future? What are the key business, technical and regulatory issues impacting digital management and legal conditions.
11.00 – 11.30
Coffee break and a chance to visit exhibition
11.30 – 12.30
NEGOTIATING THE PATH TO MARKET
What is the path to market for local content originators and how do they effectively value their content for multi-platform distribution? This session aims to address these issues and consider the following questions: what content organisation and repurposing strategies should be considered? Should originators employ the services of strategic technical partners or attempt to generate in-house services? How to extend the reach of content to desired geographic and generic markets/platforms?
12.30 – 12.45
Q & A
12.45 – 13.00
FLASH ANIMATIONS FOR CORPORATE CLIENTS
13.00 – 14.15
Time to visit the exhibition and meet vendors and partners
14.15 – 15.00
SYNDICATION AND DISTRIBUTION SOLUTIONS
Media production facilities, distribution networks and infrastructures are increasingly sophisticated and complex. Rich media content brokers need to adapt virtually all distribution and encoding standards that are used in the rich media realm. A one-stop-shop solution is where the added value for syndicators of rich media lies. For originators, this implies that the company could take away the strain of digitising, encoding and distributing their content over IP networks. Distributors can be freed from having to deal with issues such as website integration, developing rich media enabled infrastructures and hosting the content.
During this session we will hear from important players in the rich-media solutions marketplace, including key technology providers.
15.00 – 15.30
EXPERIENCES IN THE MARKETPLACE – ‘TALES FROM THE FRONTLINE’
This panel session will feature a number of digital content producers and creators openly discussing the challenges encountered in successfully gaining market penetration. What are the costs of developing and disseminating rich media content? Where are technology solutions most needed? Who do they see as potential clients?
15.30 – 15.45
LIVERPOOLTV.COM – ‘THE MARKETPLACE FOR SHORT FILM AND DIGITAL ANIMATION’
15.45 – 16.15
16.15 – 17.00
The present and the future:
DIGITAL PLATFORMS, FORMATS AND USER RESPONSES
This session reflects on the ever expanding range of digital platforms that open up opportunities for the production and distribution of digital content including Interactive television – Wireless – Corporate Intra/Extranets, Software and hardware solutions – Ubiquitous networking. We reflect on the attitudes of users to current broadband offerings and consider the likely future of digital content ormats.
17.00 – 17.15
‘BEYOND NAPSTER’ – THE DIGITAL MUSIC REVOLUTION
The Internet and other new media has revolutionised the dynamics of the music industry from distribution techniques to future revenue models. In the aftermath of the Napster case, this case study will demonstrate the new business models being employed and the changing nature of the originator-user relationship.
17.15 – 17.30
THE ONLINE GAMING MARKETPLACE
17.30 – 17.45
17.45 – 20.00
Cocktail drinks and networking